Why a hard drive has less storage space than promised?

It has happened to most of us. We buy a new hard drive (or maybe a flash drive) with mind boggling storage capacity only to find that it has less space than what was mentioned on the box. Angered, we start cursing the manufacturer and our dealer for false marketing thinking that they should be sued for doing this. Hey, but have you ever wondered how they continue to do this again and again

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